A logo is a design symbolizing one's organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized also called logotype. The logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition. You may also think of a Logo as a simple visual mark to identify your company product or service. There are different types of signs and emblems easily recognized and associated with purposes. For example, crests are used to identify a country or family. There was a time when only big enough organizations could afford to make their own crest. They were in some cases very detailed drawing with many objects to enrich the crest. The cost was not an issue and more was considered better. Nowadays, the most popular and successful companies continue with "simpler is better", especially today when everything is moving so fast you have less and less time to impress your customers. So it has to be done in a very stylish manner yet remaining conservative so that it`s easier for the eye to catch and the brain to memorize your logo design. These days you also have to consider the reproduction cost. More detailed and colorful logo designs are harder to reproduce and they, of course, cost more. The perfect logo design will look great on a signboard as well as on a business card or on a pen for example. Now we are going to get into a more detailed look at the logo. There are some general types of logos: Iconic Logo - Some kind of graphical element related to the business field or just an abstract image, for example Nike, AOL, Micheline. Logotype - Logo based only on the company name. A unique font or unique layout style can make a great logo, for example, oppo, Vivo, Wipro, Infosys.